Promotional products are around us. They are in our jacket pockets on our office desks and in our tote bags. Branded Giveaways carry the brand name without being loud. They just work, serve and are useful. A good pen that writes well makes people trust the brand. A solid mug makes people feel like they can depend on the brand. People remember the impression of Branded Giveaways for a time even if they do not remember where they got the item from. Read more here!
What makes Branded Giveaways so powerful is that they become a part of our routine. We use them when we have our morning coffee, when we write notes and when our phone is running out of battery. These are moments. Traditional advertising tries to be a part of these moments. It can be annoying. Branded Giveaways on the hand are just there and do their job. They do not try to sell us anything they just show up. Work.
If the Branded Giveaways are cheap they can hurt the brand. A cheap item can break easily the logo can be blurry. The ink can smear. This is not a bad free gift it is also a sign that the brand does not care. People notice this even if they do not realize it.
If the Branded Giveaways are good quality they can help the brand. When something feels good to hold it makes us feel confident in the brand. When something is smooth to the touch it makes us feel like the brand cares. A comfortable shirt is something we want to wear. A stiff one is something we might just throw away. The difference between these two things often comes down to the decisions the brand made a time ago.
The way people think and feel also matters. When we get something it makes us want to return the favor. This is not a feeling it is just a small one. When we see the brand times it becomes familiar to us.. When something is familiar we are more likely to be loyal to it. Sometimes we need to be patient. It is worth it.
The situation in which we give the Branded Giveaways also matters. If we give someone a gift it means more than if we just give them something random. The item might be the same. The way we give it changes everything. Even if the design is great it cannot make up for a moment.
A story can be more powerful than a logo. A notebook that helps us with a problem is something we will remember. A sticker that makes us laugh is something we will want to keep. When a brand shows its personality it becomes more memorable.. When it just uses corporate language it becomes boring.