Let us get one thing from the start: just because something is inexpensive does not mean it is ineffective. A promotional product that costs five dollars can be really good at building brand loyalty if you choose it wisely. This is because it is not about how money you spend it is about how relevant the product is to the people you are giving it to. Get the facts!
You should start by looking at the products that have been proven to work. For example pens are a reliable way to promote your brand. They have to be good quality pens that feel nice to hold not the cheap kind that stop working after a little while. These kinds of pens will end up on peoples desks in their cars or in their kitchen drawers. Every time someone uses one they will see your brand name.
Tote bags are also a way to promote your brand. They can be made of canvas, cotton or recycled materials it does not matter. People will use them to carry their groceries, gym clothes and library books. This means your brand name will be seen by a lot of people in places without you having to pay for advertising. This is a good way to get your brand name out there.
Stickers are another option. They are fun inexpensive. They make your brand seem more friendly and authentic. When someone puts a sticker on their laptop or water bottle it makes your brand seem like it is part of their community. For example a small bakery put their logo on a sticker that was put on a skateboard. It was seen by a lot of people all over the city. This is a cheap way to advertise your brand.
Drinkware, such as cups and insulated bottles is also very effective. People use these products every day so your brand name will be seen regularly. If the product is useful and fits into someones routine they will keep using it.
You do not have to spend a lot of money on tech accessories to promote your brand. Simple things like phone stands, webcam covers and cable organizers can be very useful to people. If you can solve a problem that someone has they will remember your brand.
Giving people products that are related to the season or weather can also be very effective. For example giving people sunscreen in the summer or lip balm in the winter can be very thoughtful. If you give someone something they need at the time they will remember your brand.
Apparel, such as t-shirts and hats can also work well if it is comfortable and has a logo. If the apparel is uncomfortable or has a logo people will not wear it. This is a truth.